HAPPYPUPPYABOUT HAZZYS
- OUR
- HISTORY
- 2021~
- 2000
- 2004
- 2005
- 2007
- 2008
- 2009
- 2009
- 2011
- 2012
- 2013
- 2014
- 2017
- 2019
- 2020
- 2021~
- 2000
- 2000
- HAZZYS launched
The story of HAZZYS starts with the HAZZYS Men. Interpreting the sportsmanship and polite manners of the Cambridge Rowing Club in the UK, the HAZZYS Man marks the beginning of British traditional casual. We propose an urban and vibrant British casual look for men who enjoy work, leisure, travel, and sports.
- 2004
- HAZZYS TV CM _Goodbye Paul
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- 2005
- HAZZYS LADIES launched
We launched HAZZYS LADIES to showcase the mix, match, and versatility of styling in a traditional brand centered on single items. While maintaining the HAZZYS' identity, we launched an extension of the line with elegant looks for the urban curvy woman.
- 2007
- HAZZYS enters China
On September 10, 2007, we opened Hazzys' first store in China. Starting with the first store in Yunzhou, we opened additional stores in major Chinese cities, including Shanghai, Beijing, and Nanjing. This was the year we took the first stepstone to grow into a global brand beyond Korea.
- 2008
- HAZZYS ACCESSORIES launched
Following the launch of HAZZYS apparel, we added a category of accessories with the brand's sensibility, signaling our growth into a total brand. Our products offer new fashion options for beloved Hazzys' customers by blending practicality with elegant design.
- 2009
- HAZZYS GOLF launched
We propose golf wear that combines the traditional British heritage of Hazzys with the functionality of golf wear. The flagship 'Magic Series' T-shirts were a hit, with their functional materials and three-dimensional patterns that took into account the movements of golfers.
- 2009
- HAZZYS ROWING CLUB
Reinforcing HAZZYS' brand identity of British casual, we formally partnered with the five rowing clubs at Cambridge University to introduce the 'Cambridge Rowing Club' line, using crests, numbers, phrases, and colors that represent each club. With a sporty twist and items on classic styles, we created the HAZZYS Rowing Club line.
- 2011
- HAZZYS Myeongdong flagship store opened
We opened the HAZZYS flagship store in Myeongdong, the center of Seoul. It is a unique space where customers can experience the full range of HAZZYS, including MEN, LADIES, ACCESSORIES, and GOLF, as well as various branding activities.
- 2012
- London Olympics Limited Edition &
London Art Collaboration
To celebrate the London Olympics, HAZZYS created special merchandise. We launch a London Olympics commemorative line, a training line, and more with a twist on the Union Jack to showcase the brand's origins. We're also collaborating with a range of artists to bring British heritage artwork to fashion. T-shirts, pouches, cups, and other products from the collaborations stand out as unique to HAZZYS.
- 2013
- HAZZYS entered Taiwan
Following the opening of the first Korean fashion brand to open an exclusive store in Taiwan, HAZZYS came to Thailand. Maintaining trendy designs and fine materials, the brand has established itself as a premium brand in the Asian market.
- 2014
- HAZZYS WIMBLEDON
We signed an official partnership agreement with the Wimbledon Championships in the UK and launched Korea's first-ever collaboration collection. The Wimbledon collection, consisting of pique shirts, T-shirts, and shirts, was loved by tennis enthusiasts for its functional materials.
- 2017
- HAZZYS entered Vietnam
After establishing itself in the Chinese market, HAZZYS entered Vietnam - a market with significant growth potential - to accelerate its expansion into Southeast Asia. We introduced a variety of HAZZYS stores, including large-scale stores and exclusive HAZZYS Golf stores, to mark our successful entry into Vietnam.
- 2019
- HAZZYS LONDON FASHIONWEEK
HAZZYS participated in the S/S 2020 London Fashion Week, signaling its status as a top domestic brand. It was praised for expressing British cultural sensibilities with sophisticated and structured designs that added HAZZYS' wit to classic British items.
- 2020
- 20th ANNIVERSARY
To celebrate the brand's 20th anniversary, we created a new signature pattern, 'HARIATO'. The HARIATO pattern was applied to the entire line of HAZZYS, solidifying the brand's identity and positioning it as a total brand.
- 2021~
- HAZZYS.COM RENEWAL
'HAZZYS.com,' a brand mall where you can meet the present and future of HAZZYS, was renewed and reopened to strengthen customer engagement. It has been establishing itself as a brand community by enhancing the functions of items recommended by professional editors, reviews, and customer service.
